By Paul Polman, CEO Unilever’
We live in turbulent times. Our current world has been characterised as being VUCA - Volatile, Uncertain, Complex and Ambiguous. It is no exaggeration to say that we are confronted with many challenges which threaten the very future of our planet.
Professor John Beddington, the UK Government's Chief Scientist, has stated that we are facing a "perfect storm" with an energy, water and food crisis all coming our way. These crises are shaped and influenced by a rapidly rising world population and improved standard of living for many.
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